Volvo | A car you can believe in.

A little about me…

I’m 6'5", 240 lbs, have difficulty speaking in an “indoor” voice, and I tend to sneeze louder than most sonic booms. Suffice to say, I’m not the world’s most subtle person by nature.

But, I appreciate subtlety. In fact, I aspire to it. I’m a work in progress. All that to say, subtlety in headlines is a lost art.

This ad comes from the time when the art wasn’t so lost and I have no idea what the copy below the headline reads (I can’t sustain a squint for that long), but I don’t think it’s needed. I think the headline speaks for itself. It’s an elegant way to say: you get what you pay for.

Job well done, you subtle fox of a Volvo writer.