Unipart | Thousands of Parts for Millions of Cars

To chase after the stupid joke can be a noble pursuit. Sure, sometimes it’s not, but if you’re able to achieve the following physical actions in your audience—in this specific sequence—then you are a master who knows no equal:

1. Eyes opening wide to indicate interest has been piqued.
2. A confused look that displays the message is simply not understood.
3. Closure of the eyelids, revealing that the meaning of the message could only be found once one of the senses is inhibited.
4. Dropping of the shoulders due to an immediate evacuation of all energetic life force.
5. A hand rising toward the forehead and landing with some kind of impact or rubbing the bridge of the nose, right between the eyes, in attempt to numb the pain of sudden realization.
6. An expulsion of air through the mouth, exorcising the stale air in the body as a form of cleansing due to having been bested by forces previously thought to be inferior.

I guess that was my process the first time I saw this. And then step 7 (unmentioned) was a shit eating grin that formed its way across my face.

That copywriter, whoever they are or were…I wish I could buy you a beer.