Trail Mark | (no tagline)

I’ve been digging through a fellow copywriter’s portfolio for a while, after seeing someone post headlines of his from a few decades ago that still held up immensely.

Turns out, his other work holds up too. Just like this terrific set of headlines for an outdoor clothing store called, “Trail Mark.”

I have no idea if that store still exists, but the copywriter behind these ads sure does. His name is Phil Calvit and you should do yourself a favor and visit his site to see “how it’s done.” Great work can be the best teacher.

P.S. I don’t know Phil at all, so this ringing endorsement of a post is merely just me admiring some fine writing from afar.