The Weather Network | (no tagline)

Convential wisdom states that using only three words doesn’t amount to much of a message when it comes to billboard headlines. Also, it’s not everyday that you write “Just do it.” (I know it’s not a headline).

But, given the right context, three words can have a real impact. Think of “I’ll be back” or “Who’s on first?” Those two lines are stuck in my mind because of their iconic surroundings…but, standing alone they mean nothing.

Here, you’ve got a a very simple line and the context is the sky. See it? I love it. It’s the right amount of snark and it literally always works.