StreetEasy | NYC Apartments Search

Fair Warning: I’ve already posted about StreetEasy on here and I have a couple more of their campaigns lined up for future posts.

So, this one is cheating, right? Because, there are a lot of fun elements to help get the lines across. Still, each line of copy delivers a good punch.

For those in the know, finding an apartment in New York (or anywhere) is a miserable experience. But, StreetEasy really does help you weed out a lot of unwanted results from your search. I wish I could still use it, but I don’t live in NYC anymore. More importantly, I don’t want to move anymore.

I’m genuinely curious how this project played out. Was it was a team’s concept or did the layout style just emerge from of a bunch of clever lines? Does anyone know?

I do know that this campaign came out of what used to be called Office of Baby, but whatis now called, Interesting Development, and you’d be hard pressed to find a small independent ad agency with better work.