Starburst | It’s a Pack of Contradictions

Let’s get one thing out of the way, first. This is blatant see say. But, it works.

Ok, now that we’re through with that, this campaign out of TBWA\Chiat\Day NY was yet another entry into the brilliant candy work that came out of that office 10–15 years ago.

Sure, the TV spots are quite a bit more famous, as were most of the executions for Skittles, but these capture a general, but calculated silliness in a way that most anything else in the category still hasn’t perfected.

A nice crisp tag like, “It’s a pack of contradictions,” helps carry the weight, though I don’t imagine that it made the lines easier to write.

I don’t know where these ran. I do know that they’re great.