Stanley | Make Something Great

I genuinely don’t know what kind of person needs to be reminded that they have a choice when it comes to hammers. Whenever I need one, I just buy the first thing I see at the store. How different can they be?

I’d imagine a hammer that somehow, works better, would be one that a more discerning shopper might go for. So, what makes one of these hitty bangy things work better? Probably something that scares the rust out of nails, as if they could even have feelings.

More than anything, this ad just screams that Stanley hammers are “tough,” which is likely both the quality of someone actually looking for the best kind of hammer would both need and want.

You might even say this writer nailed it. I’m sorry for that. End scene.