Squarespace | A Website Makes It Real

I spent some time working with small businesses and know first hand, just hard it is to make your business idea feel and sound legitimate. It’s way too easy to encourage eyebrow raises when you’ve got a different idea.

That’s why I’m drawn to this new campaign from Squarespace, seemingly turning even the most ridiculous sounding ideas into legitimate businesses…all because of Squarespace. That may be overselling it a bit, but it’s not without some truth.

I feel like they just barely scratched the surface with this, so I’m hoping they jump it up a notch in the next few rounds, but I do like the direction a lot.