Sports Illustrated | You may not get it. But our 25 million readers do.

For me, this would have been a dream assignment. I’d like to imagine the brief was something like: “Look through a library of the best sports photography you’ll ever see and then write some poetry against a few of the shots you like best.”

Alas, I’m not a poet. Still, this would have been fun.

You don’t even have to give a hoot about sports to appreciate the craftsmanship. And, with a few tweaks here and there, they probably could have executed each of these without any photography. But, where’s the fun in that?

How do you capture and then make sense of the abosolute insanity of the sports world in an ad? I’d say this way.

Greg Hahn wrote these many moons ago, back at Fallon, when people still read magazines. I think his career turned out ok.