Shreve, Crump & Lowe | Two floors. And who knows how many stories.

Say It Great
2 min readOct 4, 2021

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If you’ve ever been in a jewelry store before or meandered down West 47th Street in Manhattan, it might strike you as odd to see an add for such a placw (as it does me).

To think of these places as having a personality, beyond what’s depicted in Uncut Gems, is almost too distracting to sit back and appreciate the humor this ad or any like it.

But, appreciate it I do. Because, it’s true. I’m a husband and am fully aware of the irriation I cause at times. I genuinely hope mine won’t ever be this expensive however. Here’s to hoping for me!

I also love the ridiculously lengthy tagline.

UPDATE:

Somewhere along the way in all my snooping, I was able to find the rest of this campaign. Unsurprisingly, the rest of the lines are great as well (the first one I found was the “Oysters/Husbands” one).

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Say It Great
Say It Great

Written by Say It Great

Hi, I’m Chase. I’ll be taking a few moments here and there to post about advertising writing that says things great, and not just straight.

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