Seamless | How New York Eats
I lived in New York when these initially ran all over the subways and thought they were fun insights that nearly everyone who actually lived there could relate to. Sure, I don’t happen to agree with some of them, but I know people who did and still do.
These do an excellent job of getting the point across that even though living in New York is fun as hell, there are certain every day things that certainly suck. Seamless is just another service to help take the suck out everyday life.
If I’m being critical, and after nearly a decade in the city I feel I’ve reserved the right to so about things involving New York, I don’t even find these lines to be that clever (but better they’re than any headlines I have in my portfolio — the irony). But, they’re honest. And, if I’m being honest, honesty wins the day. Honestly.