Porsche | (no tagline)

If you’ve ever tried to search for good headline campaigns, you’d no doubt come across a few Porsche ads. They’re great. A gold standard, if you will. And most, if not all, of them came out of Carmichael Lynch (I think).

Hey, it’s just fun to say “You’re a rich asshole, who can afford one of these right?” Now, imagine being that rich asshole. That’s probalby more fun.