Oscar | A New Kind of Health Insurance Company

Anyone who rode the subway in New York during the Mid-2010s is quite familiar with this campaign. But, beyond having a very recognizable look and feel, the ads were often paid off with some great lines.

I’m sure there’s a few examples I’m missing, but these really helped seed the idea of that insurance company makes it easy for people to understand what they are getting themselves into, when most insurance companies do anything but.

The lines speak toward modern issues without being so tied to anything so specific that they’d quickly be deemed irrelevant. They still work just fine and they’re probably all at least 5-years-old. It’s admirable is what it is.