Old Spice | Keep it Clean

This campaign, as well as most of the Old Spice work form Wieden & Kennedy, follows what I believe to be advertising copywriting’s golden rule. That rule is something along the lines of, “People only read what’s interesting to them and sometimes that’s an ad.”

They’re silly. They’re provacative. And, they have almost nothing to do with the product. I am in so much love. “Keep it clean,” is the perfect pay off. Without it, these ads don’t really work. But, with it. They are pefect.