Oatly | The Original

Self-aware advertising isn’t everyone’s bag, but I sure do love them. And, if my LinkedIn feed is telling me anything, a lot of creatives I respect love them too. That’s how I form my best opinions…through the thoughts of others posted on social networking sites.

I kid. Sort of.

Anyway, the reason I dig this campain is because it’s promoting a product that’s pretty easy to make fun of by poking fun of itself. It’s an ad for a thing you probably don’t need, but that you might want. It’s simple and it put a smile on my face int he process. Job done. Job well done.