Netflix | (No tagline)

At least from a marketing perspective, Netflix has always suceeded in laughing at itself (though I’m still waitingon a Qwikster send up). Working on a brand that can see the humor in its ways makes the copywriter’s job about as hard as it is easy. If that makes sense.

On the one hand, there’s a lot to work with. On the other, it needs to be instantly relatable and immensely shareable. So, pressure was on. But, the team stuck to the brand voice here and played with the language in a few different ways, to pretty funny results.

(Also, this show has terrible reviews, so there’s another challenge in and of itself!)

Lastly, I present the finished piece…