Motel 6 | (no tagline)

Sure, this could work for a dozen or so cheap hotel chains. It’s a very simple human truth. You know, what most people will say is what drives all good advertising.

But, Motel 6 does have one of the most iconic taglines in its back pocket: “We’ll leave the light on for you.” It sort of connects with this thought. I’ll give it a pass…though, I’m not sure I understand the intent of the art direction.

Either way, it sells the hotel for what it is. All you really need. A place to sleep. And, I’ve actually stayed at a number of these before. Guess what I did? Got me some Zs, that’s what.