Monogram | The Hypocrisy of America’s Drug Policy Needs to End

New out of Mischief USA, this headline campaign for Jay-Z’s Monogram cuts to the core of a problem facing the country.

Cannabis and its image have been criminalized by propaganda for decades (there's plenty of research to back this up), when there are real issues to contend with that the U.S. is simply ignoring.

The absurd realities that are flatly laid out in these lines display a strong need for reform. It’s almost like they “wrote themselves,” which is coincidentally a phrase I almost never find to be true. Except here.

Nice work team.

UPDATE (5/7): Just saw this mobile outdoor board driving by the capital and thought I’d add it to this post.