Midway Bank

My guess is, if you’ve even opened a copywriting book, you’ve probably seen this ad.

(Pretty good metric to shoot for, by the way).

It’s simple. It’s true. And, it makes me smirk every time.

I’m mad with jealousy.

But, I can almost certainly gurantee it was hard to arrive at this line. Unless of course it wasn’t. Either way, it’s a timeless beauty.