Luis Gomez | Master Dog Trainer

The annals of advertising are flush with ideas centered around “our product is so good, you won’t have to buy it again.” But, that wasn’t a very fun sentence to write and probably even more boring to read. So, people have to come up with more clever ways to say it.

Along came some guy in New York who probably thought something like, “Hmm, how can I tell people that I can fix their dog’s obedience problems quickly?” And then poof…the magic of copywriting came into play.

Quite easy when you think about it. Follow me for amazingly worded words about words.