Liberty Mutual | Responsibility. What’s your policy?

Here’s what we in advertising parlance would call a “banger.”

Actually, no one says that. I guess I just did. But, I needed to start this post somehow.

Anywho, these real-world observations prove for a nice copy campaing. The visuals, as well shot as they are, server only to provide a little context. Again, I’m breaking my rules a bit here, but I admire the hell out of these lines. This is the kind of campaign that’d keep getting people hired. Especially the writer.