Land Rover

I’ve never been a fan of Land Rover’s lineup (outside of a childhood fascination with the Defender). But, I didn’t grow up in an area that would require a car like that. If people had money, they’d buy a Lexus. Or, a Mercedes. Sometimes a BMW. The “normal” luxury brands.

Later, when I developed an interest in this silly advertising profession, I couldn’t help but encounter the Land Rover brand again and again. I even wrote about it on this same blog once.

Much like Porsche—the car for jerks who don’t care they’re jerks—Land Rover’s developed a distinct tone of voice in their ads. It’s the ‘go anywhere, do anything—but with a very British amount of blasé’ type of ride. I’m sure I could word that better, but only correct me if you’re from the UK. Please. (AKA, only if the way I said it gets your knickers in a twist).

Anyway, I plucked these two out of the Internet ether, because they both take a common bit of knowledge and apply Land Rover logic to it. As a reader, I can’t help but sit here and think about casually driving through a burning hellscape, while Enya blast through the speakers—all because of my car. It’s your run of the mill indestructible globetrotting device, straight out of Q’s lab at MI6.

I’m sure somebody somewhere had a justifiable case as to why the body copy was needed, but I could go without it. Ironically, that same person would probably be the only type to read through this blog. Such is my lot in life, I suppose.