Jim Beam | Here’s to the Stuff Inside

The portofolios of young creatives in advertising are inebvitably full of some thoughtful lines on whiskey or other spirits. But, those are just spec work. And not real. Much more rarely, though, do we see any spirit companies actually produce the kind of work that creatives yearn for.

I’d agrue that Jim Beam lets writers write the kind of lines they want to, from time to time. And, below are fine examples of that.

The tagline of “Here’s to the stuff inside” does little for me, but the throughput theme of ‘whiskey above all else’ shines bright in these ads. These are great lines that each tell a story. What’s not to love? (Well, the taste of Jim Beam for one — but that’s beside the point).