Itasca | The Road To a Fuller Life

Say It Great
Apr 5, 2021

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Granted, these are from a different era (Who makes enough money to only work for 40 years these days? Who snorkels in a tank top?), but the lines are golden.

They’re not selling you on buying an RV. They’re selling you on retiring a more fun way. And how appropriate these same ads (with a little tweaking) could have been in this past year.

And, of course they’re straight out of Carmichael Lynch, just like any good headline campagin should be.

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Say It Great
Say It Great

Written by Say It Great

Hi, I’m Chase. I’ll be taking a few moments here and there to post about advertising writing that says things great, and not just straight.

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