In the Raw | It’s Only Natural

Say It Great
Feb 11, 2022

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This stream of consciousness style of writing is pretty hard to pull off well, particularly in headlines, so I’m sure the writer had to pen at least eleventy billion lines or so. For me, at least, it’s easy to see how this kind of thing could go oh so wrong, but the brutal honesty really works in these executions.

Also, they just feel like they belong behind a laminated sheet, which really helps ease you into their silly tone. I’m not much into sugar myself, but even these make me want to sweeten up a nice cup of joe and slurp it down, right now.

But, I’ll take my coffee black always. It’s how I pretend I’m hardcore when I’m not. We’ve all got ways to cope.

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Say It Great
Say It Great

Written by Say It Great

Hi, I’m Chase. I’ll be taking a few moments here and there to post about advertising writing that says things great, and not just straight.

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