Ikea | (no tagline)

Ikea has a history of poking fun at domestic disputes and I am here for it. Often a pain point of cohabitation, why not come right out with it an market products to your customers that way? It’s an interesting tactic, for sure, but it also alludes to the amount of options at one of these massive labyrinths of feng shui.

It’s almost like they’re saying, “Hey, we’ve got enough furniture choices that even your messed up relationship can land on a decision here.”

And that’s what we all need, isn’t it? Ways for the world to work around us and make us feel like we’re a little less crazy. Wait, am I getting a little too sensitive here? Am I trying out for the Ted Lasso writer’s room?

I think it’s just my lack of sleep.

Anyway, here’s some fun copy. Try not to overthink it. I’ve already done that for you!