Honey | How Modern Shoppers Save Money

It’s been a while since I found this lurking on a blog somewhere, but I like these lines that I think came from an in-house team, even if the construction is the same throughout the campaign.

They make use of easy-to-get similes, but don’t make the mistake of thinking they’re metaphors. I did. I’ll forever regret it.

Peep the typo line and you’ll find an ad after my own heart.