Haggar | Making Things Right

Made in the golden days of Crispin Porter +Bogusky, this campaign for Haggar sure was fun (and, it featured a few other excursions, as well as some TV spots).

I liked these three best, because they make good use of a conversational tone while easing you in to the long copy below. And, talk about a way to dress up their product features (pun not intended), with fun, relatable asides sprinkled throughout.

They sure sound simple, but I guarantee it took a lot of hours to make them this simple. Lucky for you, it won’t even take a quarter of that time to read through them.