F1 Brand Guidelines

In a practice that surely irritated plenty, Steve Jobs demanded that the inside of Apple’s products should be designed as well as the outside. Why worry about what most people will never see or even care about? Because it sets the stage for an overall, more thoughtful approach to the product as a whole. Quality begets quality, essentially.

I’d argue that the same rule applies to brand guidelines and a fine example has recently come out of one of the hottest and biggest brands in the world, one that has been getting even more recent exposure thanks to the imminently watchable Netflix series: Drive to Survive.

I first learned about this project from one of the people I follow on LinkedIn who talks about writing best, Vikki Ross, who posted about the brand guidelines (originally on Twitter, here).

(By the way, Vikki, if you ever magically wind up on this blog, let me apologize for re-posting a lot of your stuff. Obviously, big fan over here.)

Anyway, take a look for yourself, in the screenshots below. Truly excellent stuff.