Dunkin Donuts | America Runs on Dunkin

Say It Great
Feb 9, 2022

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A little dirty secret about me is that I prefer Dunkin to Starbucks. Before you scoff, know that I know that both are trash…but, I at least respect the fact that Dunkin doesn’t really try to pull a fast one on you and trick you into thinking that they’re beans are gourmet. They have the iconic styrofoam cup for shit’s sake. Nothing glamorous has ever happened inside styrofoam. It’s a fact.

I’m not sure what years these lines are from, but they ring true and are written with a wink and a smile. I particularly like the “Before coffee” line, but more so because it likely predates the much more famous Postmates campaign that’s currently running. This is much much simpler, but it still works.

Did I mention that I love coffee?

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Say It Great
Say It Great

Written by Say It Great

Hi, I’m Chase. I’ll be taking a few moments here and there to post about advertising writing that says things great, and not just straight.

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