Disney | That’s our story.
Jan 12, 2022
I pulled this down from LinkedIn a while back (apologies, but I forget the source).
On the surface, it’s just a boring B2B direct mail letter sent to a bunch of potential clients. But, at a quick glance, you can see it’s much more than that.
It’s a real nice, and succinct way to separate all the different content brands under the Disney umbrella—each one getting it’s own clever descriptor.
Not bad for one of the biggest companies in the world, famously known for having a pretty safe tone of voice. It’s worth appreciating.
