Citi | Live Richly

I absolutely love this campaign and feel like you could write these kind of lines till the end of time.

The broader idea for the campaign is so eloquently spelled out in the tagline “Live richly.” Sure, its a bit of a double entedre, but more than that it just speaks to being smart with your money. And, how many clever lines can you write about that idea? Porbably an infinite amount.

Citi, you stole my heart with this one.