Carlton Drought | Made from Beer

Let’s get one thing out of the way. This is my favorite tagline of all time. Captures the spirit of the brand in a delightfully low brow way. It actually takes a lot of brains to be this simple. Not saying it’s the best tagline, but it’s the winner for me and all my feels.

Ok, now that we’re through with that (though it should’ve been obvious), let’s talk about these stupid headlines. Stupid in the best way, of course. Or, if you’re like me and love to quote the greatest pot bellied beer drinking philosopher the world has ever seen, these ads are, “dumb like a fox.”

You might even call this playing down to the audience. Either way, it cuts right to the heart of what makes drinking beer great and doesn’t bother with wasting time around what makes their beer great, which is far more subjective and harder to prove. It puts the audience in the arena of the beer drinker…just a couple of blokes in the pub watching the game. It’s a good time and if that’s not your thing, that’s fine. Maybe you ought to find something that’s not made from beer then.