British Library | (no tagline)

Generally speaking, I’m a fan of this formula (simple + simple + overly complicated = product), and this execution shines pretty brightly. It’s a silly way to add a sparkle of fun to what might otherwise seem pretty boring.

And, sure the art direction could use a little love, but libraries aren’t exactly hotbeds for fashion. No offense, fellow bookworms.

Things I’m not a fan of, however? Using the letter “u” in the word endeavor. Gross. Get it together, England.