BBH brief

I don’t know if you’ve ever written anything for money (not as dirty as it sounds, I promise), but it’s hard as hell to start from nowhere.

Never underestimate the value of a good brief. A brief brief even. It’s great to have something to check your writing against, especially if it’s concise. It really helps you start from….well, somewhere.

I wish more people would write short, informative briefs. I also wish I could buy a house in California. It’s scary to think that one of those things is more likely than the other…but, probably not the one you’re thinking.

And, as long as we’re talking about brevity here, I should wrap this up. Here’s a brief. It is good. Enjoy.