Adult Swim | Generic Billboard

Ok, so this is a type of assignment that may never come across your desk and it doesn’t have much to do with good copywriting (it’s purposely bone dry), but it is an incredible example of a bran sticking to its unique tone.

The content of Adult Swim is king, so any marketing around the channel really just needs to point to that.

Granted this isn’t going to attract the masses, but it works perfectly for inteded target audience…and all you ad nerds out there. I’m smitten.