Let’s get this out of the way. These are dumb. But, dumb isn’t necessarily bad. These are dumb and fun. Trading on bad puns isn’t always a great strategy, but when it’s an activation around a frivolous holiday, like Valentine’s Day, why not lean into the cheese? I ripped these down from LinkedIn around that day of love. Just a cute little stunt that didn’t hurt nobody. I imagine the opportunities to write silly stuff like this are few and far between for a financial services company like Square and I’m here to say this writer did a bang up job. Must be nice to take a break from the terms and conditions life every once in a while.

There’s pretty much no way I’ll climb any mountain, let alone the world’s highest. But, I sure as hell will read about someone climbing a mountain, like I did when I burned through Jon Krakauer’s Into Thin Air, about a disaster on the mountain that happened at the same time…

One of the things you learn to annoy yourself with while working in advertising is the similarity between ad campaigns through the years. I recall loving this TIME magazine campaign only to encounter some who thought it bore a striking resemblance to another iconic campaign for The History Channel. Now…

I’m not the best at keeping my cool when I see celebrities out in the world. I don’t try to talk to them or take pictures or anything like that, but a nervous energy washes over me, and all I can think about is how I want to tell anyone…

When you strip it down, advertising is pretty dumb. It’s a sales message that interrupts your otherwise normal day. There you are eating a ham sandwich and all of a sudden some aging actor with an iconic butt chin shows up in the magazine you’re flipping through, trying to sell…

I don’t know if this is a thing, but I feel like BMWs have an odd look to feel ratio. Until recent years, they tended to look a bit boring. Boxy. Also rans. I grew up thinking, ‘What’s so great about a Beamer, anyway?’ Then I got behind the wheel…

I’ve never been a fan of Land Rover’s lineup (outside of a childhood fascination with the Defender). But, I didn’t grow up in an area that would require a car like that. If people had money, they’d buy a Lexus. Or, a Mercedes. Sometimes a BMW. The “normal” luxury brands. …

How do you wrap up a multiple-season long phenomenon in sports, all the while rallying a fan base who just suffered through a loss in their team’s biggest game ever? I imagine the brief didn’t say that, but it may has well have. …

Convential wisdom states that using only three words doesn’t amount to much of a message when it comes to billboard headlines. Also, it’s not everyday that you write “Just do it.” (I know it’s not a headline). But, given the right context, three words can have a real impact. Think of “I’ll be back” or “Who’s on first?” Those two lines are stuck in my mind because of their iconic surroundings…but, standing alone they mean nothing.