Say It Great – Medium

Say It Great

Jansport | (no tagline)

Something that Berkin bag fans don’t really align with: a bag is a bag is a bag, well, is a bag.

Apr 1, 2024

Jansport | (no tagline)

Apr 1, 2024

The Well Known Phrase (a technique)

I don’t pretend to think anyone is reading this (not true, I totally do), but it’s about time I try to make a post that could potentially…

Mar 22, 2024

The Well Known Phrase (a technique)

Mar 22, 2024

Greenport Harbor Brewing Co. | Live Deep

Sometimes, you just want a throwback. And sometimes that throwback is a throwback in and of itself. And sometimes that throwback to the…

Mar 12, 2024

Greenport Harbor Brewing Co. | Live Deep

Mar 12, 2024

Nikon | Don’t Give Up on The Real World

I’m not one to attempt topical subjects in my work. I like the kind of material that could come from any era.

Mar 8, 2024

Nikon | Don’t Give Up on The Real World

Mar 8, 2024

Umbro | (No tagline)

Maybe, it’s not such a bad thing to only be good at one thing. Maybe, not every dish on the Cheesecake Factory menu is going to be any good…

Feb 29, 2024

Umbro | (No tagline)

Feb 29, 2024

T-Mobile for Business

Sometimes, I like to reserve this space to talk about bad writing, too.

Feb 26, 2024

T-Mobile for Business

Feb 26, 2024

Miller’s Outpost | It’s a free country. Dress accordingly.

Fashion. It’s an underrated category for sneaking in some good ad writing. The J. Peterman Company has been doing it for years, but every…

Feb 23, 2024

Miller’s Outpost | It’s a free country. Dress accordingly.

Feb 23, 2024

Accenture | High Performance. Delivered.

It’s hard to articulate what Accenture does in just a little blurb. In some sense that’s freeing, and in another…it’s a lot of wtf.

Feb 16, 2024

Accenture | High Performance. Delivered.

Feb 16, 2024

Luis Gomez | Master Dog Trainer

The annals of advertising are flush with ideas centered around “our product is so good, you won’t have to buy it again.” But, that wasn’t a…

Jan 24, 2024

Luis Gomez | Master Dog Trainer

Jan 24, 2024

Delivereasy | (no tagline)

Ahh yes, the headline that’s not so much a headline, but more so a long-winded sentence. In my dreams, this is where I excel at life. In…

Jan 17, 2024

Delivereasy | (no tagline)

Jan 17, 2024

Unipart | Thousands of Parts for Millions of Cars

To chase after the stupid joke can be a noble pursuit. Sure, sometimes it’s not, but if you’re able to achieve the following physical…

Jan 11, 2024

Unipart | Thousands of Parts for Millions of Cars

Jan 11, 2024

Carlton Drought | Made from Beer

Let’s get one thing out of the way. This is my favorite tagline of all time. Captures the spirit of the brand in a delightfully low brow…

Jan 5, 2024

Carlton Drought | Made from Beer

Jan 5, 2024

Johnson | Behind you since 1921

Like the wise sage Snake Plissken once said: “The more things change, the more they stay the same.”

Nov 9, 2023

Johnson | Behind you since 1921

Nov 9, 2023

Forest National Bank | (no taglines)

At the risk of opening myself up to spammers and scammers, I’m about as financially illiterate as they come. Maybe they’ve already caught…

Oct 27, 2023

Forest National Bank | (no taglines)

Oct 27, 2023

Finnegans Irish Amber | As Irish as It Gets

Say what you will about those islands in the Atlantic full of pasty white folks, but you have to admire their centuries old ability to…

Oct 13, 2023

Finnegans Irish Amber | As Irish as It Gets

Oct 13, 2023

Peet’s | Coffee for Coffee People

It’s 2023 and there is no shortage of cute lil’ coffee memes and sayings.

Oct 4, 2023

Peet’s | Coffee for Coffee People

Oct 4, 2023

Tesco | Every Little Helps

A great flaw of my life is that I’ve never once been to a Tesco. Neither of my visits to England included a trip there. It’s sad. Guess…

Sep 27, 2023

Tesco | Every Little Helps

Sep 27, 2023

Organ Donor Center of Hawaii | (no tagline)

Twisting a popular phrase is a well-worn option in the world of headline writing. Except, that there isn’t really even a twist here. It’s…

Sep 13, 2023

Organ Donor Center of Hawaii | (no tagline)

Sep 13, 2023

the Design Museum (London)

Everyone wants to get there first. But nobody sounds good saying they got there first.

Sep 7, 2023

the Design Museum (London)

Sep 7, 2023

Cannondale | (no tagline)

I don’t know S about bikes. I know how to ride them, but that’s about that. Even then, you’d be right to question me.

Sep 1, 2023

Cannondale | (no tagline)

Sep 1, 2023

Say It Great

Say It Great

Hi, I’m Chase. I’ll be taking a few moments here and there to post about advertising writing that says things great, and not just straight.

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