Say It Great – Medium

Say It Great

Jansport | (no tagline)

Something that Berkin bag fans don’t really align with: a bag is a bag is a bag, well, is a bag.

Apr 1

Jansport | (no tagline)

Apr 1

The Well Known Phrase (a technique)

I don’t pretend to think anyone is reading this (not true, I totally do), but it’s about time I try to make a post that could potentially…

Mar 22

The Well Known Phrase (a technique)

Mar 22

Greenport Harbor Brewing Co. | Live Deep

Sometimes, you just want a throwback. And sometimes that throwback is a throwback in and of itself. And sometimes that throwback to the…

Mar 12

Greenport Harbor Brewing Co. | Live Deep

Mar 12

Nikon | Don’t Give Up on The Real World

I’m not one to attempt topical subjects in my work. I like the kind of material that could come from any era.

Mar 8

Nikon | Don’t Give Up on The Real World

Mar 8

Umbro | (No tagline)

Maybe, it’s not such a bad thing to only be good at one thing. Maybe, not every dish on the Cheesecake Factory menu is going to be any good…

Feb 29

Umbro | (No tagline)

Feb 29

T-Mobile for Business

Sometimes, I like to reserve this space to talk about bad writing, too.

Feb 26

T-Mobile for Business

Feb 26

Miller’s Outpost | It’s a free country. Dress accordingly.

Fashion. It’s an underrated category for sneaking in some good ad writing. The J. Peterman Company has been doing it for years, but every…

Feb 23

Miller’s Outpost | It’s a free country. Dress accordingly.

Feb 23

Accenture | High Performance. Delivered.

It’s hard to articulate what Accenture does in just a little blurb. In some sense that’s freeing, and in another…it’s a lot of wtf.

Feb 16

Accenture | High Performance. Delivered.

Feb 16

Luis Gomez | Master Dog Trainer

The annals of advertising are flush with ideas centered around “our product is so good, you won’t have to buy it again.” But, that wasn’t a…

Jan 24

Luis Gomez | Master Dog Trainer

Jan 24

Delivereasy | (no tagline)

Ahh yes, the headline that’s not so much a headline, but more so a long-winded sentence. In my dreams, this is where I excel at life. In…

Jan 17

Delivereasy | (no tagline)

Jan 17

Say It Great

Say It Great

Hi, I’m Chase. I’ll be taking a few moments here and there to post about advertising writing that says things great, and not just straight.

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