Jansport | (no tagline)Something that Berkin bag fans don’t really align with: a bag is a bag is a bag, well, is a bag.Apr 1, 2024Apr 1, 2024
The Well Known Phrase (a technique)I don’t pretend to think anyone is reading this (not true, I totally do), but it’s about time I try to make a post that could potentially…Mar 22, 2024Mar 22, 2024
Greenport Harbor Brewing Co. | Live DeepSometimes, you just want a throwback. And sometimes that throwback is a throwback in and of itself. And sometimes that throwback to the…Mar 12, 2024Mar 12, 2024
Nikon | Don’t Give Up on The Real WorldI’m not one to attempt topical subjects in my work. I like the kind of material that could come from any era.Mar 8, 2024Mar 8, 2024
Umbro | (No tagline)Maybe, it’s not such a bad thing to only be good at one thing. Maybe, not every dish on the Cheesecake Factory menu is going to be any good…Feb 29, 2024Feb 29, 2024
T-Mobile for BusinessSometimes, I like to reserve this space to talk about bad writing, too.Feb 26, 2024Feb 26, 2024
Miller’s Outpost | It’s a free country. Dress accordingly.Fashion. It’s an underrated category for sneaking in some good ad writing. The J. Peterman Company has been doing it for years, but every…Feb 23, 2024Feb 23, 2024
Accenture | High Performance. Delivered.It’s hard to articulate what Accenture does in just a little blurb. In some sense that’s freeing, and in another…it’s a lot of wtf.Feb 16, 2024Feb 16, 2024
Luis Gomez | Master Dog TrainerThe annals of advertising are flush with ideas centered around “our product is so good, you won’t have to buy it again.” But, that wasn’t a…Jan 24, 2024Jan 24, 2024
Delivereasy | (no tagline)Ahh yes, the headline that’s not so much a headline, but more so a long-winded sentence. In my dreams, this is where I excel at life. In…Jan 17, 2024Jan 17, 2024